I think they are trying to offer something different to 'just' records. I am sure the business case for funding talked about user-generated content, engaging different audiences, a unique selling point in the online heritage environment etc. I am uncomfortable with the ease with which unverified or inaccurate information could be linked and perpetuated. All of which makes me sound a bit cheerless - I applaud the idea of a new approach and the genuine attempt to connect people with historical material in a new way. I just think someone new to chronicling their family history would get more from Ancestry or FMP.
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